Life-Size Ideals Represent More than Size, They Represent Scale (Branded Content)

Over two hundred years ago — preceding America’s fiftieth anniversary of independence, the industrial revolution, great depression, first computer, and eons before the term ‘smartphone’ was ever declared — the Nineteenth Century dawned upon our world. In 1813, specifically, the first known use of the term life-size was included in a sentence, according to Merriam-Webster’s Dictionary. Life-size is defined as, “having the same size as a real person or thing,” a somewhat bland description, yet a truly immense idea.

From a more enterprising viewpoint, life-size embodies the notion of taking an important, unrealized idea and turning it into a real, viable product.

There is no record of with what context this phrase was included, but it was undoubtedly uttered by an ambitious individual. Maybe their ambition was to build a house large enough to shelter their family, a farm spacious enough to cultivate livestock, a statue as substantial as their hero, a ship to carry a population, or a business to support an economy. Regardless, this person’s life-size ideals represented more than size, they represented scale.

Scale is progress. Scale is creation. Scale is efficiency. Scale is transparency and community, something every business aims to foster. But, scale is also extremely difficult to implement. If it was easy, businesses left and right would be going public in a matter of months.

Progress, creation, efficiency, community — nearly all elements of scaling — have one thing in common: transparency. And the only way to actualize transparency is through communication.

As Bill Gates, the renowned entrepreneur, suggests, “I’m a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other.”

In fact, communication is becoming available in so many different forms that it may be hard for a business and their IT professionals to determine which medium is the most effective. Email, conference calls, text messaging, direct messaging, etc., are convenient to use, but are they really the best way to transmit information and increase productivity?

Illuminating this uncertainty is one idea which consistently reigns true: face-to-face correspondence — such as video conferencing — is the most superior way to build understanding and inspire collaboration.

According to Lifesize, a leader in video communications technology:

· 75% of individuals who work remotely experience an increase in productivity and enhanced work-life balance when using video conferencing technology

· 90% of these same individuals agree that video meetings make it easier to get their point across, and 89% say that it helps them feel more connectedto their colleagues

· Three out of four executives believe that video conferencing will soon supersede traditional conference calls

· 98% of individuals who work remotely or in an office state that video conferencing helps relationship-building inside and outside the company

· 46% of C-level decision makers plan to increase budgets on collaboration technology

Lifesize (yes, similar to the 1800’s life-size) recognizes that businesses of all statures should possess the ability to communicate and collaborate through a secure, affordable, and user-friendly video platform. By transforming the meeting experience into a boundless endeavor, this award-winning technology makes the vital goal of transparency not only accessible, but feasible.

For numerous organizations utilizing Lifesize technology such as Major League Baseball and National Geographic, the opportunity to turn scalable ideas into life-size results has never been more palpable.

If you would like to gain more context about how these businesses and other institutions are using Lifesize technology to improve their IT performance and overall transparency, click here. To view the full breakdown of the referenced video conferencing study, click here.

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